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Kid Leo
Lawrence James Travagliante—better known by his on-air moniker Kid Leo—serves as both program director and afternoon disc jockey on Little Steven's Underground Garage on Sirius XM Radio (channel 21). He first began in radio in 1973 at noted Cleveland rock station WMMS (100.7 FM, "The Buzzard"); during his 16-year tenure, WMMS was consistently one of the highest-rated radio stations in the country. In 1988 he left to work as an executive at Columbia Records, where he served until 2002. Since 2004, Travagliante has been involved with Underground Garage. He also currently operates his own consultancy, LJT Entertainment. ==WMMS== Kid Leo started at WMMS in February, 1973. He became the afternoon drive DJ in 1974, holding that time slot until he left the station in December, 1988. In 1977 he was promoted to Music Director, then assumed the Operations Manager position in 1986. “To many, Kid Leo ''was'' WMMS. For sixteen years he was the pulse of the station, pumping music and life into the veins of listeners.” 〔Adams, Deanna R. (2002), ''Rock ‘n’ Roll and the Cleveland Connection,'' Kent, Ohio: Kent State University Press, p. 329. ISBN 978-0-87338-691-3.〕 He was known for embracing new acts, and was credited with breaking many artists in the Cleveland market and giving them more advantage with greater national exposure. Some of those artists were Bruce Springsteen, John Mellencamp, Pat Benatar, Roxy Music, Cyndi Lauper, The Pretenders, New York Dolls, and Southside Johnny.〔(Underground Garage DJs: Kid Leo ). ''Sirius Satellite Radio official website.'' Sirius XM. 2010. Retrieved August 8, 2010.〕〔Adams, Deanna R. (2002), ''Rock ‘n’ Roll and the Cleveland Connection,'' Kent, Ohio: Kent State University Press, p. 330. ISBN 978-0-87338-691-3.〕 While at WMMS, Kid Leo became involved in the campaign to bring the Rock and Roll Hall of Fame to Cleveland. For his efforts in helping secure the Rock Hall, former Cleveland mayor and then-Ohio governor George Voinovich presented him with the key to the city in 1990. His on-air work is represented as part of the permanent radio exhibit in the Rock and Roll Hall of Fame.
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